The imminent and current decline of eyeballs to print media is something that is often discussed. Clearly, people are moving online to consume today's media; this is happening across all verticals from autos, real estate to entertainment news.
Question is what do the newspapers, magazines do to keep those consumers?
Likely two options: A) invest in an online property if they already haven't or B) cut costs to keep the offline customers and make the business more efficient.
Sites like the Wall Street Journal and NY Times have done a tremendous job in executing on Path A but what about the rest of the bunch (i.e. the "mom and pop" type newspapers who still operate a printing press). The mom and pop don't necessarily have the financial resources of a rich parent company or the expertise to get into the online space.
It's a tough place to be right now, especially with all the money going into new consumer technologies and innovation. Competition can be deathly, as Darwin has so hypothesized and proven correct.
A ray of light does exist for old media .... "history shows that emerging mediums are additive. When a new medium shows up, the existing media still exist," says a VP at PQ Media, Leo Kivijarv.
There will always be a place for reading a newspaper over a Sunday morning coffee but over time, but I will ask .... for how long.
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